77%
of Instagram users in Brazil regularly save posts to look at later.
Opinion Box survey of 1,102 users aged 16 and over, conducted in December 2025.
Source:Opinion Box (2026)
Data and sources
Every number on the site, where it comes from, and what it doesn't say.
An app about saves is easy to sell with a scary number. We'd rather use a few numbers, each with the survey, the sample size and the link so you can check.
This page lists all of them. If a number shows up anywhere on the site, it's here.
The rule
A number without a source doesn't go on the site. That goes for statistics, user counts and ratings. Numbers that appear inside a scene, like "1,247 screenshots", are examples and are labeled as examples.
The number nobody measured
There's no published research saying what percentage of saves are never opened again. You'll see that number on other sites, but nobody shows where it came from. That's why Pulogo never uses it.
Lots of people save
Saving to look at later is common in Brazil, and what people save most is travel and food.
55%
of Instagram users in Brazil are interested in travel on the app.
Same Opinion Box survey. Travel is the most cited interest.
Source:Opinion Box (2026)
44%
are interested in food and recipes on Instagram.
Same Opinion Box survey, December 2025.
Source:Opinion Box (2026)
49%
of Brazilian tourists use social media as a source of travel information.
Survey by Brazil's Ministry of Tourism with Nexus, about 2,500 interviews, published in September 2025.
91%
of phones in Brazil have Instagram installed.
Panorama Mobile Time and Opinion Box, 2,019 people, March 2025.
And the pile stays
Screenshots are a big slice of what goes into the camera roll, and cleaning up rarely gets its turn.
25%
of the phone images analyzed were screenshots. One in four.
Study by T. J. Thomson (QUT) of about 5,000 phone images, collected in 2019 and published in 2020.
Source:Thomson (2020)
41%
avoid deleting photos and videos from their phones.
Western Digital and OnePoll survey of 2,000 adults in the United States, January 2020.
60%
have thought about cleaning up their files and couldn't find the time.
Same Western Digital and OnePoll survey.
52%
have never deleted anything from any device.
Same Western Digital and OnePoll survey, United States.
What these numbers don't say
Saving isn't forgetting
The surveys say people save. None of them measure how much of what's saved turns into action later. That's exactly the gap we don't fill with a guess.
Not all the data is from Brazil
The numbers about deleting files come from a survey in the United States. We use them because they're the most direct measurement there is, and we say where they're from.
Surveys have dates
The screenshot study uses images from 2019. The screenshot habit has only grown since then, but we cite the number that was measured.
Interest isn't intention
Being interested in travel or recipes on Instagram doesn't mean someone plans to do everything they see. It's context, not a promise.
All sources
- Survey
Opinion Box (2026). Pesquisa Instagram no Brasil 2026 (n=1.102, 16+, dez/2025). Opinion Box.
Read the source - Survey
Ministério do Turismo & Nexus (2025). Turismo no Brasil: tendências e percepções (~2.500 entrevistas). Agência Brasil.
Read the source - Survey
Mobile Time & Opinion Box (2025). Panorama Uso de apps no Brasil (n=2.019, mar/2025). Mobile Time.
Read the source - Study
Thomson, T. J. (2020). I studied 5,000 phone images (~5,000 smartphone images). The Conversation / QUT.
Read the source - Survey
Western Digital & OnePoll (2020). Digital hoarding survey (n=2,000 US adults). StudyFinds.
Read the source
Your pile isn't in any survey
But it shows up in your first minute with Pulogo: how many screenshots are sitting in your camera roll, and how many you decide today.